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Best of the Web: July 2013

Association Adviser

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013. September 18-20, 2013.

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Compare Association Membership Management Software Platforms

GrowthZone

Email marketing. Email marketing. Also available: Learning management system, social community, workflow automation, advertising, media solutions, and mobile event app. . Email marketing. Social media capabilities Certifications. Campaigns and email marketing.

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Producing video is one thing.

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Much Ado About Email: Raise Your Eyebrow (Slightly) About Gmail’s Changes

Associations Now

The most-skilled email marketers are effective at turning lemons into lemonade by putting their ears to the ground, adapting to the data they see, and incrementally tuning their approach. Associations live and breathe email marketing, so the clicks clearly showed a little collective concern. It depends.