Remove 2013 Remove Member Engagement Remove millennials Remove Technology
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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. This generation grew up by their own rules, without much supervision, before the world was overly connected to the internet and technology. Understanding the members of this generation and what they care about will help you speak to them properly.

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An Association Rebrand From Start to Finish

Association Success

Technology has changed and the way we were representing engineering was dated back half a century. With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. Conversations started in early 2013 among our leadership.

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New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. percent versus 11.5

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.