Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

MARCH 17, 2014

New Orleans Saints. New York Giants. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. A snapshot of how times have changed since 2010: 2010.

Texas 60

Texas Video millennials Revenue 60

Association Adviser

MAY 14, 2013

As Thomas Friedman, bestselling author of The World Is Flat, quipped in a recent New York Times op-ed , “something really big happened in the world’s wiring in the last decade, but it was obscured by the financial crisis and post-9/11.” Millennials respond differently. By Hank Berkowitz.

Technology 60

Technology Video Social Media Georgia 60