Associations Now
OCTOBER 6, 2016
New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Plus, podcasts might even help reach millennials.
Association Success
JULY 9, 2018
With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. It showed the implications of not changing the brand and what impact that might have on membership revenue. Conversations started in early 2013 among our leadership.
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Associations Now
JULY 30, 2014
Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5
SCD Group
JANUARY 6, 2013
To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By not only to engage members but also to generate non-dues revenue. As you begin 2013, what would you add or delete? If we live-stream conference sessions, won’t fewer members attend out conferences?”.
Association Adviser
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.
Association Adviser
MARCH 17, 2014
A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. Donovan and Levitz share more insights about reaching millennials via mobile in today’s issue. Best Picture*.
Associations Now
JUNE 25, 2014
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.
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