Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.

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Social Media Sample New York City Revenue 60

Associations Now

JUNE 25, 2014

and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation. ” November 20, 2013. •[AAM] AIGA] “ Designing New Opportunities for Millennial Members ,” March 27, 2014. Revenue is somewhat cold, but dollars are dollars, and more revenue should mean more capacity for mission pursuit.

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Association Adviser

MARCH 17, 2014

Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

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Texas Video millennials Revenue 60

Association Adviser

MAY 14, 2013

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Millennials respond differently. “You don’t have to be the first to market or the earliest adopter.

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