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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Plotke lamented that associations tell her non-dues revenue is more important than ever. Many associations lack member communication plans that are fully integrated.

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Nonprofits Who are Making A Difference Through Play

Beth Kanter

Video games are big — bigger than Hollywood in terms of revenue, as a $66 billion global industry. Through projects like the Games and Learning Publishing Council and the National STEM Video Game Challenge ( [link] ), the Cooney Center explores the power of games to advance learning and engage vulnerable students. Conferences'