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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

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6 Articles for Associations and Millennials

SCD Group

The case for taking millennials seriously By Selena Simmons-Duffin via Minnesota NPR Millennials have already shaped your life. Scary Workforce Stats 2014 By Sarah Sladek vis XYZ University A culmination of Scary Stats as presented by XYZ University: By 2015, the majority of the workforce will be in their 20s. We invented it.