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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Committee membership.

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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification.

Michigan 100
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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification.

Michigan 100
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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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5 Types of People Who Need Nonprofit Fundraising Training

Achieve

Up until then, some universities ventured into certificates, but there was nothing with real academic rigor. were published in 2015. What is tremendously important is that they receive ongoing communication about the fundraising programs in process. Mary’s University of Minnesota. The Science of Giving. Even more so.