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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. Similarly, we saw that a 10 percent increase in the number of Facebook posts a nonprofit made in the year before the Omaha Gives day in 2015 was associated with it raising 2.6 percent more money during that campaign.”.
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