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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks


Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Refocusing on Jobs and Education in 2015


At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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2015 Association Management Trends and Important News from YM


Welcome to 2015! Now there is, as we have just released our newest publication, The Essential Guide to 2015 Association Management Trends. Led by Shelly Alcorn, CAE, we will focus on the value of using a curve-jumping strategy and learn how to tell the difference between fads, trends and signals. Changing membership models.

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Valuegraphic Strategy for a Values-Driven World


David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

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The 10 Essential Questions to Answer for the 2015 Association Budgeting Season


Budgeting now for 2015 purchases both large and small, such as adding new technology or software, can create predictable cost-controls, enable and prepare you to add assets that will improve your balance sheet while enhancing the overall strength of your association, and generate long-term, cost-saving advantages.

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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

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3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. Secure Actionable Research. She replied “Focus more on speed.

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