Aaron Wolowiec

DECEMBER 15, 2015

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. Beef up your social media strategy.

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Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.

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Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3).

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Associations Now

JANUARY 7, 2015

If they evoke images of movie protagonists, bicycle parts, and toothbrushes, you should read the following for a refresher course on one of the hottest trends in marketing, courtesy of today’s Social Media Roundup. Lifting a Successful Strategy. — Gdn Media Network (@GdnMediaNetwork) January 6, 2015.

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Aaron Wolowiec

JANUARY 19, 2016

But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To

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Associations Now

AUGUST 24, 2015

Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns.

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Association Adviser

NOVEMBER 18, 2014

As we discussed in How to Tackle Technology, offering members videos, apps, social media and responsive design won’t work without a cohesive strategy in place—and it might even backfire on you. For more about this topic, click on the headline.

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Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. Below are five stats from the UK segment of the survey that I think membership bodies should be aware of: 51% of respondents have a content marketing strategy but it isn’t written down!

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Beth Kanter

NOVEMBER 17, 2014

I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence. We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies.

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Tools Strategy Social Media Project 28

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. It’s the center of everything I do – from my personal life to my professional life. you guessed it.

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Aaron Wolowiec

AUGUST 10, 2015

Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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Beth Kanter

SEPTEMBER 28, 2015

Posted by Catie Clune on Thursday, September 24, 2015. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels.

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Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But here’s the problem: Without content, there’s no marketing strategy.

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Virtual

DECEMBER 29, 2014

There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

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Achieve

APRIL 29, 2020

Since 2015, Facebook has steadily rolled out new. With features like Facebook Birthday Fundraisers, Instagram Donation Stickers, and Instagram Profile Donation Buttons – it is becoming easier for nonprofit supporters to give through social media. . donation tools. to support nonprofit fundraising efforts. About the Author.

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Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Use what you learn to improve each strategy so you’re consistently bringing in more income. Social media advertising. The UK has seen similar changes. For example, Dynamic Communities used its CRMUG online community to improve revenue from its annual conference.

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Revenue Tips Social Media Newsletter 159

Higher Logic

SEPTEMBER 28, 2016

Through a community strategy, businesses are able to gain valuable insights on product and service investments as well as marketing and communications initiatives. Today, affordable social media tools give real-time feedback directly from customers on products and messaging.

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Social Media Products Cost Communications 120

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Make your teaching relevant. Millennial learners are more likely to perform better when instructors connect their lessons to real life.

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Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Online communication opportunities gained steam in the category of top communication channels, with most jumping significant ranking points over 2015.

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Such partnerships could offer new revenue streams and raise an organization’s profile on social media and among professional and personal networks.

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

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Socious

DECEMBER 27, 2016

June 10, 2015. Here are a few suggestions on how you can evoke memories and build connections using nostalgia: Method #1) Post Nostalgic Images or Quizzes on Social Media. They can easily intertwine their history into marketing and social media in a playful, nostalgic way to connect with and entertain members and customers.

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Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . one of the biggest mistakes a nonprofit can make on social media. ,

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YourMembership

MAY 8, 2015

But that doesn’t mean they are not a useful component of your overall engagement strategy. I wanted to dig a little deeper into what a private online community means to an association today, especially when compared with the aforementioned social networks. Join Elizabeth Weaver Engel, M.A., appeared first on YourMembership.

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Associations Now

JANUARY 15, 2015

— Kellen Company (@KellenCompany) January 15, 2015. Social media is an easy go-to with the many free social networks associations can use. The post Thursday Buzz: Old Becomes New With This Evergreen Content Strategy appeared first on Associations Now.' You might be sitting on an untapped traffic goldmine.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

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YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Gamification is one of the biggest buzzwords in the business world today.

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YourMembership

JUNE 12, 2015

In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”. As Jeff so rightly pointed out, there is a lot of discussion in the association world these days focused on identifying and implementing new member engagement strategies.

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Association Adviser

NOVEMBER 14, 2016

We accomplish this through trade events (ProMat and MODEX), conferences, a print and digital magazine ( MHI Solutions ), an online video portal ( MHI View ) an annual state-of-the-industry report and remaining active on social media platforms. Then I develop marketing goals based on the association’s overall goals.

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Higher Logic

MAY 17, 2016

Content strategy for bloggers. Promote on email, communities, and social media. I wrote a bunch of posts about clear writing in early 2015. That's what you're after. What do you know that will help (and attract) community members or customers? You and your organization are experts. Jump on the news.

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Tips Content Education Social Media 185

Reid All About it

SEPTEMBER 30, 2016

Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” More info/register. Host: MCI Group.

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Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Association Email Strategy Takeaway. Editor’s note: This post was originally published in 2015 by Katie Oakes. Tip #1: Allow for Email Opt-in + Topic Selection.

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Associations Now

JULY 1, 2016

The Counter Extremism Project is hoping to combat terrorism with technology that’s already being used to block graphic content from social networks. But the strategy has some critics questioning whether the benefits are worth the cost to free speech. Social networks have a strong incentive to use the technology, Wallace said.

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. In fact, in the vast majority (75%) of the 250 questions CBRE’s Workplace Strategy team posed to more than 5,500 U.S.-based Let me start with those little screens we''re always on: Millennials aren''t simply users of social media. Is Your Company Ready?

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