Associations Now

JANUARY 7, 2015

If they evoke images of movie protagonists, bicycle parts, and toothbrushes, you should read the following for a refresher course on one of the hottest trends in marketing, courtesy of today’s Social Media Roundup. Lifting a Successful Strategy. — Gdn Media Network (@GdnMediaNetwork) January 6, 2015.

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Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Content marketing can be reverse engineered. Headlines are everything!

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Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

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Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. Growth matters: build trust through social capital.

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Achieve

APRIL 29, 2020

Since 2015, Facebook has steadily rolled out new. With features like Facebook Birthday Fundraisers, Instagram Donation Stickers, and Instagram Profile Donation Buttons – it is becoming easier for nonprofit supporters to give through social media. . Erica holds a BSBA in Marketing from the University of Central Florida.

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Virtual

DECEMBER 29, 2014

There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Tip #1: Allow for Email Opt-in + Topic Selection.

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

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Michigan Certificate Handbook Directory 190

Socious

DECEMBER 27, 2016

Nostalgia in Marketing and Engagement. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought. June 10, 2015. That’s why, while our past may be peppered with bad memories, nostalgia is almost always positive.

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Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Use what you learn to improve each strategy so you’re consistently bringing in more income. Social media advertising. The UK has seen similar changes. For example, Dynamic Communities used its CRMUG online community to improve revenue from its annual conference.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). More info/register. 1 CAE credit.

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Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. Content strategy for bloggers. You know about diabetes education, or business-to-business marketing, or fantasy sports. Promote on email, communities, and social media. I wrote a bunch of posts about clear writing in early 2015.

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Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Online communication opportunities gained steam in the category of top communication channels, with most jumping significant ranking points over 2015.

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . one of the biggest mistakes a nonprofit can make on social media. ,

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Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Such partnerships could offer new revenue streams and raise an organization’s profile on social media and among professional and personal networks.

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YourMembership

MAY 8, 2015

Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Your organization and your members are not the customer, you are the product. Join Elizabeth Weaver Engel, M.A.,

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

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Associations Now

JANUARY 15, 2015

Plus: Build an effective marketing presence, even without a huge budget. Marketing on the Cheap. — Kellen Company (@KellenCompany) January 15, 2015. Marketing “certainly doesn’t have to be expensive,” explains SocialFish contributor Sam Peters. Its newest goal? “Refreshing the evergreen.”

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

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YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Gamification is one of the biggest buzzwords in the business world today.

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Organization Florida Newsletter Social Media 150

Associations Now

SEPTEMBER 24, 2015

More than 2,000 Certified Financial Planner professionals will come together in Boston to share practical knowledge and strategies that they can take back to their practices. Conference: Annual Conference—BE Boston 2015. Questions to be answered: What role does Social Security play in retirement planning?

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. In fact, in the vast majority (75%) of the 250 questions CBRE’s Workplace Strategy team posed to more than 5,500 U.S.-based Let me start with those little screens we''re always on: Millennials aren''t simply users of social media. Is Your Company Ready?

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Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. Popular consumer social media outlets, including Reddit and Discord , recently added livestreaming features. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing.

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Associations Now

DECEMBER 21, 2015

“Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. Out of the publication’s countless stories produced during 2015, these 50 kept readers engaged for the longest span of time. Other Good Reads.

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Associations Now

APRIL 1, 2016

Organizations are embracing social media with trademarked hashtags. From inspiring intellectual conversation to promoting events, organizations marvel at how flexible the social media tool is. In 2015, 1,398 hashtag trademark applications were filed, according to Thomson CompuMark research.

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United States Social Media Washington Tools 40

Associations Now

APRIL 16, 2015

The 65 events scheduled today cover wide geographic ground—from educational sessions in Wisconsin to social media efforts in New York City to a press rally in Las Vegas—as well as a broad range of subject matter. Meetings generate vital contribution to GDP, enhance economic, social & tourism relevance. Don’t fret.

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Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

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Beth Kanter

SEPTEMBER 24, 2015

As of September, 2015 , Instagram had 400 Million users. Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative intimacy, and appeals to the emotions. 50 Nonprofit Organizations on Instagram That You Should Follow Right Now (2015) by Kerri Karvestsi.

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Achieve

NOVEMBER 19, 2018

Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. You might have a large enough marketing team to support these efforts in-house. 2015 Giving Tuesday Study. Erica holds a BSBA in Marketing from the University of Central Florida.

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Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

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Revenue Newsletter Social Media Marketing 40

Associations Now

APRIL 7, 2016

energy-storage market surged by 243 percent and is expected to become a $2.5 billion industry by 2020, according to the 2015 U.S. The social strategy was successful in engaging new audiences and gave the industry a chance to show off its work, Roberts said. Last year, the U.S. Energy Storage Monitor.

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Case Study Social Media Industry Project 40

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

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