Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

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Marketing Social Media Content Report 100

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In Email open rates decreased by 7 percent from 2015 to 2106.

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Marketing Social Media Revenue Report 86

Association Success

FEBRUARY 26, 2020

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing.

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Marketing Review LMS Products 89

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

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Marketing Analysis Recruiting Recruitment 76

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

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Marketing Mooc Course Education 52

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Associations Now

JANUARY 14, 2015

Find out why your association should care in today’s Social Media Roundup. Central Command (@CENTCOM) January 13, 2015. Guidance from the Securities Industry and Financial Markets Association can help you ensure that your association is well protected. The Issues Driving Advocacy in 2015. Keep an Eye Out.

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Social Media California Proposal Price 40

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. marketing. (2). social media. (3). Beloit College Mindset List 2015 vs Your Associati. skip to main | skip to sidebar.

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Associations Now

JANUARY 12, 2015

Plus, suggestions on how to organize proactively in today’s Social Media Roundup: Plan for the Worst. — EventMarketer (@EventMarketer) January 12, 2015. — Civica Management (@CivicaUSA) January 12, 2015. The post Social Media Roundup: Ready for Potential Health Dangers? ht @ CivicaUSA ).

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Social Media Tips Team Marketing 40

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

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California Social Media Cost Recruiting 40

Associations Now

JANUARY 7, 2015

If they evoke images of movie protagonists, bicycle parts, and toothbrushes, you should read the following for a refresher course on one of the hottest trends in marketing, courtesy of today’s Social Media Roundup. — Gdn Media Network (@GdnMediaNetwork) January 6, 2015. Lifting a Successful Strategy.

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Social Media Video Content Strategy 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 140

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

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Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Marketing Social Media Recruiting Recruitment 40

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

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Social Media DC System Technology 170

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 100

Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. Existing lists saw a 9 percent response rate in 2018, nearly triple the response rates in 2015, while nearly 5 percent of prospects responded.

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Florida Social Media Video Discount 110

Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Membership is all about relationship.

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Marketing Recruiting Recruitment Social Media 40

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Report Marketing Social Media Leadership 40

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. That’s one of 10 writing tips offered by John Jantsch at Duct Tape Marketing. But that may be stepping on IT’s toes.

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Social Media Tips Content Revenue 40

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Content marketing can be reverse engineered. Headlines are everything!

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Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. At some point, your social media channels are simply not enough. Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. And they were.

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Social Media Case Study System Content 120

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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New York City New York Newsletter Social Media 150

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. I’d love to make an effort to fill in the gaps on my blog in 2015.). What if the perceived failures—to use an example from a prior decade, the Segway—are just big ideas aimed at the wrong market?

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Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Chirag Aggarwal (@chi6rag) December 10, 2015. wm7ZK3Yv83.

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Content Marketing Handbook Social Media 40

Associations Now

JUNE 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. Tell stories via social media. We’re swimming in content,” Handley said.

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Content Tips Marketing Social Media 40

Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. See e-learning stats for the course creator market here.). The Creator Economy.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. As we finish out the year and move into 2015 the stakes have never been higher. We believe in the power of an association job board. We’re betting on it!

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Achieve

APRIL 29, 2020

Since 2015, Facebook has steadily rolled out new. With features like Facebook Birthday Fundraisers, Instagram Donation Stickers, and Instagram Profile Donation Buttons – it is becoming easier for nonprofit supporters to give through social media. . Erica holds a BSBA in Marketing from the University of Central Florida.

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Florida Social Media Innovation Tools 52

Associations Now

JANUARY 21, 2016

As the amount of content marketing continues to rise, a new survey of B2B and B2C marketers looks into some of the factors that may be cutting into the effectiveness of this type of marketing. Is your content marketing effective? Money came out on top. “A We need to give them content as evidence. We often let it drop.

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Content Marketing Survey Guidelines 40

Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

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Social Media Products Cost Communications 120

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

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Michigan Certificate Handbook Directory 190

Higher Logic

AUGUST 19, 2015

Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. I then recruited members from our marketing, IT, and membership departments to help spread the word. Videos, social media plugs and announcements at your major events are all great ways to generate buzz around your community.

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KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. How has technology opened up new opportunities for more effective marketing, customer service, and even management? How does your org use social media to improve customer service?

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Organization millennials Social Media Technology 100

Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Social Media Video Association Management Technology 100

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Social media advertising. Digital advertising on websites and social media platforms is one of the fastest growing sources of non-subscription income , and helped boost the The International Franchise Association's (IFA) revenue. The UK has seen similar changes.

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