Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Recruitment is when prospects choose to try you.

Marketing 40

Marketing Recruiting Recruitment Social Media 40

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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New York City New York Newsletter Social Media 150

Higher Logic

AUGUST 19, 2015

Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. I then recruited members from our marketing, IT, and membership departments to help spread the word. We also used the convention to recruit beta testers (I ended up having about 100 people commit).

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Project Recruiting Recruitment Video 120

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We’re betting on it!

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Social Media Revenue Recruiting Recruitment 150

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

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Social Media United States Tools St. Louis 60

Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

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Recruiting Recruitment Discount Social Media 40

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). More info/register. 1 CAE credit.

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Maryland millennials Education America 150

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports.

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Tips Content Education Social Media 185

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

APRIL 5, 2017

If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members.

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Member Engagement Committee Review Project 98

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

Recruiting 40

Recruiting Recruitment DC Education 40

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. ” Newer social technologies like Pinterest and Instagram are still growing among nonprofits. Wanna Learn More?

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Report Sample Email Marketing Survey 40

Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? Marketing General’s Tony Rossell leads the way.

Social Media 40

Social Media Recruiting Recruitment Content 40

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In And guess what? Mentoring programs benefit members at all career stages. But programs must be diligently managed. .

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millennials Arizona Communications Atlanta 60

Association Subculture

AUGUST 26, 2011

In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. marketing. (2). social media. (3). Beloit College Mindset List 2015 vs Your Associati. generations. (2).

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Association Management United States Education Leadership 100

Beth Kanter

MARCH 26, 2015

Brian Rusch (@alohalife) March 25, 2015. The campaign started with in-house staff and an outside consultant. They recruited some pro bono volunteers to create a video, editorial, and public relations – to help pull together the pitch and endorsement videos, and to help pitch the campaign to media outlets.

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Project Social Media Video Recruiting 28