Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 140

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. After all, finding a Mandarin speaking, social-media -savvy, AMS expert—who can also work in Photoshop—may always be a stretch!

Communications 40

Communications Marketing Recruiting Recruitment 40

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? communications. (4). community. (3). marketing. (2). social media. (3). advocacy. (1).

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United States Education Leadership Association Management 100

Higher Logic

MAY 8, 2019

The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

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Tips Email Marketing Newsletter Communications 166

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Marketing Social Media Recruiting Recruitment 40

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

Social Media 60

Social Media United States Tools St. Louis 60

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 100

Higher Logic

SEPTEMBER 28, 2016

It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. And if so, how?

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Social Media Products Cost Communications 120

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Report Marketing Social Media Leadership 40

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough.

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Social Media Case Study System Content 120

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Social Media Video Communications Marketing 60

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

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Michigan Certificate Handbook Directory 190

Associations Now

JUNE 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. Tell stories via social media. We’re swimming in content,” Handley said.

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Content Tips Marketing Social Media 40

Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Social Media Video Association Management Technology 100

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document. Just say no.

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Communications Revenue DC Washington 40

Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. Impact on the Learning Business Landscape. The Growth of Mobile. The Creator Economy.

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Course Video Cost Certificate 101

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. How has technology opened up new opportunities for more effective marketing, customer service, and even management? Does your organization use technology to better communicate internally?

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Organization millennials Social Media Technology 100

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

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Denver Georgia Survey Report 100

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Promote on email, communities, and social media.

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Tips Content Education Social Media 185

Associations Now

JANUARY 21, 2016

As the amount of content marketing continues to rise, a new survey of B2B and B2C marketers looks into some of the factors that may be cutting into the effectiveness of this type of marketing. Is your content marketing effective? Money came out on top. “A We need to give them content as evidence. We often let it drop.

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Content Marketing Survey Guidelines 40

Optimist Consulting

SEPTEMBER 28, 2016

The BBC shared in 2015 that its podcast downloads had increased by 36% year on year. I think there is a market for more membership organisations to offer podcasts for their members. However, like with any form of communication you need to start with the objective – what is it you want to communicate? What is a podcast?

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Social Media Content Communications Examples 100

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). More info/register. 1 CAE credit.

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Maryland millennials Education America 150

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

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Social Media FAQ Boston Content 120

Higher Logic

NOVEMBER 17, 2015

Our annual research report, The State of Community Management (SOCM), clearly showed that providing ongoing professional development so community managers can work smarter and more effectively is critical for organizations that want to recognize value from their communities.

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San Francisco Class Austin Boston 120

Associations Now

AUGUST 5, 2015

Communication is getting more concise; find out how to use this to your advantage at your next event. Time efficiency has become increasingly important in both the social and the professional world. — Hootsuite (@hootsuite) August 5, 2015. Marketing blog Twenty Hats explains the secret to increasing your numbers.

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Social Media Sample Review Video 40

Beekeeper Group

AUGUST 10, 2016

Dr. Kelton Rhoads, a psychologist and influence consultant (among other things) spoke at the December Innovate to Motivate 2015 conference and argued (quite compellingly) that after being “cloyed with slick marketing appeals and fake public figures,” audiences are, now more than ever, “starved for authenticity.”

Communications 28

Communications Innovation Team Conference 28

Associations Now

OCTOBER 19, 2015

There are plenty of inbound marketing tools out there, but how can your association know which to invest in? Nicholas Scalice, the marketing consultant behind Earnworthy , has a new feature that’s right up your alley. But what separates Sprout from the multitude of other social media admin tools?

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Social Media Tools Communications Team 40

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?

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Content Email Marketing United States Survey 40

Associations Now

AUGUST 18, 2015

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. — Bill Sheridan (@BillSheridan) August 11, 2015. Tempting Fate by Tweeting.

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Social Media Detroit Conference Communications 40

Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. .

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Video How To Cleveland Michigan 40

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

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Recruiting Recruitment DC Education 40

Associations Now

DECEMBER 21, 2015

” Communicating the theme of your event so that photographers have it at the top of their minds can also prime them for success. “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds.

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How To New York Social Media Marketing 40

Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. Popular consumer social media outlets, including Reddit and Discord , recently added livestreaming features. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing.

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Video Examples Social Media Software 66

Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. News flash: Journalism in 2015 looks lot different than it did 30, 20, and even 10 years ago. Content marketing is on the rise.

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Survey millennials Social Media Communications 40

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

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Social Media Library Resources Guidelines 120