Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Communications Dallas Directory Social Media 60

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

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Aaron Wolowiec

DECEMBER 15, 2015

We give back, both personally and professionally, as responsible contributors to our community, and we welcome opportunities to partner and co-create with industry colleagues. GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. Beef up your social media strategy.

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Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The communication methods used to engage new members. · The most popular social media used by associations. · The top reasons for members joining. · The top reasons for members not renewing. ·

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Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? communications. (4). community. (3). social media. (3). skip to main | skip to sidebar.

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Associations Now

AUGUST 24, 2015

Nonprofit communications pros reveal the wisdom behind their craft. Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences.

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YourMembership

MAY 1, 2015

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. They were speaking on topics addressing millennials related to culture building and the effective use of social media to drive member engagement. I have to admit I was a little surprised to see Jamie.

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Aaron Wolowiec

AUGUST 10, 2015

Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A few things to consider. (My

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Aaron Wolowiec

JULY 12, 2016

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. membership , membership renewal , networking , report , social media , study. For most associations, membership renewal rates didn’t change this year.

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Beth Kanter

SEPTEMBER 28, 2015

Posted by Catie Clune on Thursday, September 24, 2015. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels.

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Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. But marketing?

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Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document. Just say no.

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Higher Logic

MAY 8, 2019

The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

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Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough.

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Aaron Wolowiec

JULY 12, 2016

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. membership , membership renewal , networking , report , social media , study. For most associations, membership renewal rates didn’t change this year.

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Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

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KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Does your organization use technology to better communicate internally? How does your org use social media to improve customer service? Is your association a digital organization? If it doesn''t, why not?

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Associations Now

APRIL 19, 2017

With the help of its dedicated communications committee, the Association of Women Surgeons capitalizes on a New Yorker cover that went viral. In some ways, Pitt was at the right place at the right time to start this social media viral storm. A few years ago, AWS put together a volunteer-led communications committee.

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Wisconsin Committee Social Media Communications 81

Beth Kanter

NOVEMBER 17, 2014

Note from Beth: Last week I was in New Orleans for the National Assembly of State Arts Councils meeting. I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence. Go get your free template right now so you are ahead of the curve for 2015.

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Association Adviser

NOVEMBER 14, 2016

That’s the main message Association Adviser received from Carol Miller, vice president of marketing & communications at MHI , the nation’s largest material handling and logistics association. Association Adviser : Tell us about the marketing and communication goals of the MHI.

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Higher Logic

SEPTEMBER 28, 2016

With broader reach of social networks and online communication tools, the line between digital and traditional dissolves. Community building in this environment creates greater business value, starting with the importance of getting to know your customers. The seeds of innovation are in your community insights.

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Beth Kanter

NOVEMBER 19, 2015

Zoe Amar and Matt Collins of Platypus Digital created the #SocialCEO Awards in 2013 with the goal to celebrate charity leaders who are using social media in support of their organization’s missions. ” CEO Social Media Advice from Matt Collins. Remember, being personal gives you personality. Have an example?

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Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. Promote on email, communities, and social media. Use Twitter and Facebook, your email list, or your community to prime the pump.

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Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

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Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Best Community Manager: Jamie Chapman, The Honor Society of Phi Kappa Phi. Highlights.

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Membership Marketing

SEPTEMBER 25, 2015

You may hear marketers say that they have done away with direct mail and now only communicate with email. Inbound marketing offers free, valuable content in exchange for the respondent agreeing to opt-in to future communications. The truth is that there is no stand-alone marketing channel that can fully support membership marketing.

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Higher Logic

OCTOBER 28, 2015

In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories. Promote what’s in the community through newsletters, your website, social media, and make non-members realize how much they’re missing out if they don’t join.

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Tools Newsletter Social Media Communications 120

Beekeeper Group

AUGUST 10, 2016

Dr. Kelton Rhoads, a psychologist and influence consultant (among other things) spoke at the December Innovate to Motivate 2015 conference and argued (quite compellingly) that after being “cloyed with slick marketing appeals and fake public figures,” audiences are, now more than ever, “starved for authenticity.”

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Reid All About it

SEPTEMBER 30, 2016

Its first office outside North America was opened in Mumbai, India in 2015. Recent global research has found that meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialize—have an effect on how people engage onsite. Social Media Siloes (Association Chat).

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Associations Now

AUGUST 18, 2015

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. — Bill Sheridan (@BillSheridan) August 11, 2015. Tempting Fate by Tweeting.

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Associations Now

MARCH 26, 2015

2015 sponsors: 12. This weekend, culinary professionals—everyone from food writers, editors, and publishers to event coordinators to restaurateurs and chefs—will gather in the nation’s capital for IACP 2015 to share experience and expertise. Rundown Attendees: 500. Restaurants listed in the IACP DC Dining Guide: 50.

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Associations Now

JUNE 17, 2015

If you’re not in Washington, DC, attending the 2015 Association Media & Publishing Annual Meeting as it nears its conclusion today, you can still keep track of the final sessions by following the #AMP15 hashtag. — AssnMedia&Publishing (@AssnMediaPub) June 17, 2015. Social Media Experiment of the Day.

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Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. News flash: Journalism in 2015 looks lot different than it did 30, 20, and even 10 years ago. Dive into some of API’s findings.

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Associations Now

APRIL 16, 2015

. “Across the continent we are demonstrating how meetings build personal relationships, drive positive outcomes, and support strong communities,” said MMB Co-Chair Michael Dominguez, who is also senior vice president of corporate sales for MGM Resorts International. Responda) April 16, 2015. First time #Mexico participates.

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