Be the Solution
Spark Consulting
JANUARY 8, 2025
As Anna Caravelli and I discussed in our 2015 whitepaper, Leading Engagement from the Outside-In , what we should be after is “level four” engagement, where: Organization is product-agnostic. This is perhaps even more important in 2025 than it was in 2015, as the volume of AI-generated “slop” proliferates online.
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