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Refocusing on Jobs and Education in 2015

YourMembership

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising.

Education 150
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5 must know facts from MemberWise Harnessing the Web 2015 survey

Optimist Consulting

We Are Social’s Digital, Social and Mobile in 2015. 65% of organisations use social media to recruit new members. Not having a good mobile site can result in frustrated members who may then seek information on better sites whilst questioning the value of your organisation. *We This is a 17% growth compared to last year’s survey.

Survey 100
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5 must know facts from MemberWise Harnessing the Web 2015 survey

Optimist Consulting

We Are Social’s Digital, Social and Mobile in 2015. 65% of organisations use social media to recruit new members. Not having a good mobile site can result in frustrated members who may then seek information on better sites whilst questioning the value of your organisation. *We This is a 17% growth compared to last year’s survey.

Survey 100
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5 must know facts from MemberWise Harnessing the Web 2015 survey

Optimist Consulting

We Are Social’s Digital, Social and Mobile in 2015. 65% of organisations use social media to recruit new members. Not having a good mobile site can result in frustrated members who may then seek information on better sites whilst questioning the value of your organisation. *We This is a 17% growth compared to last year’s survey.

Survey 100
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Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015. byfU6tyGFb.

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Now Open: The 2015 Membership Marketing Benchmarking Questionnaire

Membership Marketing

We have just launched the questionnaire for the 2015 Membership Marketing Benchmarking Report and I want to invite you to participate. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2015 Membership Marketing Benchmarking Report. 2015 Benchmarking Survey'