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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments?

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. We’re entering some fascinating times!

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. We’re entering some fascinating times!

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Challenges Continue, but Membership Stays Strong

Associations Now

Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

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Solutions for Your Membership Conundrum

Association Adviser

Source: Association Adviser and Naylor Association Solutions 2016. Certifications. Edge Research 2016. . Edge Research 2016. NRCA’s Carl Good said NRCA noticed that the majority of members who didn’t renew were those who belonged for less than two years. Trade shows not a dying breed. Job opportunities.