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Wednesday Buzz: Rebuilding a Fictional Town
Associations Now
NOVEMBER 30, 2016
A big element of that buzz, notes BizBash , was a series of live events that brought the vibe of Stars Hollow, Connecticut—the show’s hometown—to Los Angeles. Netflix teamed with the experiential marketing firm MKG to create a real-life version of the fictional setting. Well, our new company has a name: Axios.
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