Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #1) Growth and Relevancy Tools.

Membership Management 100

Membership Management Software Directory Library 100

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.

How To 76

How To Project Content Recruiting 76

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52