Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
AA: Ho w does it help your association recruit and retain more members? AK: There’s new energy and enthusiasm among Associations North members. AA: You r 2016-17 Chair Ann Kvaal said the new name is “succinct, clear and approachable,” and that it conveys your “essential value of ‘advancement’ to the wider association community.”
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