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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment.