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For a Good Time, Call on Members in 2017

Association Adviser

Kelly Clark, Naylor Association Solutions. Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Hold a webinar that introduces newcomers to your association or business. Hold an open house. Most people like parties.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. Trust is tied to value. Today trust bleeds into everything.

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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Identify these topics in your call-for-session communications and curate for any remaining gaps. What other best practices can you offer to ease the process?

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