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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent).

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Association Brain Food Weekly: 11.24.17

Reid All About it

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Get a firm grasp on how you are already using AI and ML and how these new tools will change your job. 1 CAE credit.

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Five things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. By choosing an AMS solution with easy-to-use workflow automation tools, you can save time by automating routine, manual tasks.

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Four things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. By choosing an AMS solution with easy-to-use workflow automation tools, you can save time by automating routine, manual tasks.

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Challenges Continue, but Membership Stays Strong

Associations Now

That’s according to the preliminary findings from Marketing General Incorporated’s 2017 Membership Marketing Benchmarking Report, which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. How are you performing in 2017? That’s not to say that members want an online-only experience.

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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

For example, many associations convene monthly or quarterly roundtables for professionals who have achieved a certain certification and want to continue sharpening their skills with an equally knowledgeable cohort. Take a look at your tools to see how you could personalize member communications using what you already have.

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Association Brain Food Weekly: 2.17.17

Reid All About it

Need a fresh approach to association growth in 2017? Join a gathering of liked-minded folks from chapter-based associations that face similar challenges to discuss ideas and solutions for measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.);

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