WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Hack Your Conference: Connections Between Classrooms and Session Rooms. Hack your conference by unlearning what you know to be true, just as our rock star educators are doing in today’s classrooms. Wed 8/2 at 12 p.m. Lunch provided.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. Conference (Association Chat). Conference in Newport Beach, CA. Although a shorter chat than usual, she’ll share insights and takeaways from the conference you won’t want to miss. Emma’s Top Email Design Tips. A must-read. Tue 4/4 at 2 p.m.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. Laudenslager IV, president, Charge Ahead Marketing.

Content 150

Content Chicago Marketing DC 150