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Why the Growing Interest in CRM Solutions for Associations?

WBT Systems

Because of the increased AMS market share of these CRM solutions, the most recent TopClass LMS release includes a standard integration with Salesforce and Microsoft Dynamics. If you’re attending the ASAE Technology Conference next week, please stop by our booth (719) and we’ll give you a look at the latest release of TopClass LMS.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. Promotions to/at their association’s conferences or trade shows. Cross-selling to non-members who buy products or attend conferences. The state of association membership.

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Association Brain Food Weekly: 7.28.17

Reid All About it

Hack Your Conference: Connections Between Classrooms and Session Rooms. Hack your conference by unlearning what you know to be true, just as our rock star educators are doing in today’s classrooms. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated.

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Association Brain Food Weekly: 2.22.19

Reid All About it

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Does your association have a popular conference workshop or training class you want to convert into an online learning program? I suppose nothing’s truly secure these days.

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Compare Association Management Software Platforms

GrowthZone

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Additional services include: CMS, setup & web design, conference app, abstract management, eCommerce, event planning, and email marketing.

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Membership Marketing: Ten Year Retrospective

Membership Marketing

By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques. This is down from 51% in 2017 and significantly down from 83% ten years ago in 2009.

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6 Insights The Sharing Economy Tells Us About The Future Of Fundraising

Beth Kanter

Traditional direct response marketing such as list buying and mass email marketing, though sometimes effective, don’t promote the personal connections that are so essential in a sharing economy. As you craft your fundraising plans for 2017 and beyond, prioritize people and relationships, and the rest will fall into place.