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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

While email marketing used to be the standard , with advances in technology, it’s no longer the best or most efficient way to meet those goals. In 2017, our clients’ email volume, sent through marketing automation campaigns , increased 110 percent compared to the previous year , so email and marketing automation are closely aligned.

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If You Build the Tech Internally, You Own it

Associations Now

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. A great example of the latter that I can point to is TechHelpline, a service of Florida Realtors. Now don’t get me wrong.

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2018 eLearning Predictions: Updated Hype Curve

Forj

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. In eLearning, we are at the very start of the hype curve with distributed ledgers: we can imagine the technology solving one of our recurring problems.

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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

Some members have over $1 billion in revenue and hundreds of employees. After eight years in Louisiana, I ran a chapter in Jacksonville, Florida for six years and then came up to Atlanta to run this chapter in 1995 where I’ve been ever since. The world is changing so fast from technology to the political landscape.

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