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Turn Your Harshest Critics Into Your Biggest Supporters

Associations Now

The second example comes from the Association for Creative Industries. After brainstorming with the Phoenix CVB, AFCI decided it would fly five members who had openly expressed dissatisfaction after attending previous Phoenix-based Creativation shows to the city ahead of its 2019 meeting to sell them on the location.

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Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform.