leverage-marketing-power-social-proof 
Reid All About it
SEPTEMBER 1, 2017
You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Don’t buy bitcoin because all the cool kids are buying bitcoin, that’s not a good reason, although it does demonstrate the power of social proof. 1 CAE credit.
Association Success
APRIL 16, 2018
Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. When it comes to creating an outreach strategy for a virtual summit, the potential to build and expand the event community through promotions by our speakers and sponsors is incredible. You've Been Hit By a Snöball! Theoretically.
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