Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Five-Steps to a CME Digital Content Strategy.

DC 225

DC Washington millennials Chicago 225

Association Success

SEPTEMBER 29, 2017

I have shared the findings below, because they each represent important lessons for partnership professionals, to support the development of your programs and to equip you to make the changes you need to your strategy. By the way, companies almost always consider partnerships with associations a marketing expense, not philanthropy.

DC 85

DC Survey Revenue Review 85

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

Content 227

Content Marketing Social Media Process 227

Expo Logic

DECEMBER 27, 2019

Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies. Event marketing and promotion. These printed materials are useful, yet are one of the largest contributors to event paper waste. Event Marketing and Promotion.

Event Planning 36

Event Planning Certificate Conference Tips 36