2018 LMS Marketing Member Engagement 
Reid All About it
JANUARY 11, 2019
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.
Reid All About it
JANUARY 18, 2019
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
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Reid All About it
JUNE 14, 2019
Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. Why Content Marketing Is Key in B2B Lead Generation Efforts. . – Why Content Marketing Is Key in B2B Lead Generation Efforts. Hosts: Billhighway and Mariner Management & Marketing.
Association Success
NOVEMBER 4, 2020
We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. Step 3 — Predictive: “Every quarter we continue to do this; it costs $100,000 in working capital in the form of wasted staff time and decreased member engagment.”.
Reid All About it
NOVEMBER 10, 2017
Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.
Reid All About it
NOVEMBER 9, 2018
– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.
Protech
MARCH 16, 2020
You might be asking yourself, “ Wait, I thou ght CRM is the platform I use to look up account s and contact records of my members?” And, you’d be right. . Optimize member engagement and customer service . Score your leads (prospective members) . Implement marketing automation tools .
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