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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

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Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Help New Members Find Association Value. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. — MemberSuite (@membersuite) October 2, 2019. Want to grow your association?

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Could Associations Replace College? (Take 2)

Leading Learning

As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. The Need for Leadership.