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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). WBT Systems develops TopClass LMS and is a proud sponsor of Solutions Day 2019. Career resources.

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A few other perks you could offer include: A discount on dues (like a “new member promo” of 10% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. You can also sell these items on your website and at events.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

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