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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Webinar Marketing Predictions for 2019. Technology Trends Round Table 2019.

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Association Brain Food Weekly: 1.18.19

Reid All About it

Presenter: Carol Vernon, executive coach, founder, Communication Matters. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Hotel Industry Forecast: What Meeting Planners Can Expect in 2019.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Using engagement tools like online community and marketing automation, gather the behavioral data that reveals their problems, what they value, and how you can help them. Read this: Blog Post - Member Retention in 2019: Why They Leave and 3 Ways to Keep Them. Communication Plan & Tools. How often will you communicate?

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How to engage your members in today’s hyper personalized world

Aptify

We want companies to address us by name in the communications they send us. Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. We want recommendations and offers based on our specific interests and preferences.

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Association Brain Food: 3.10.23

Reid All About it

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? 1 CAE credit.

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Association Brain Food Weekly: 2.21.20

Reid All About it

A series of conversations with students in Yemen left Michael Ioffe with an idea—that text messages could be used to bridge the digital learning access gap. That idea became Arist, the first text message university, which was just named a finalist in Fast Company ’s 2019 World-Changing Ideas competition. More info/register.

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Association Brain Food Weekly: 9.6.19

Reid All About it

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Tue 9/10 at 3 p.m. Host: PropFuel.

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