Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story
Association Briefings
JUNE 22, 2021
And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. By 2024, it’s estimated there will be 100 million podcast listeners in the U.S. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well.
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