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Everything your association needs to know about Generation Z

Nimble AMS

Pew Research defines Gen Z as anyone born after 1996, meaning approximately 68 million Generation Z are living in America. Deloitte estimates that Gen Z will contribute to over 20% of the workforce by 2030. Is your association looking for tips to stay relevant to your younger members? If so, you’ll need to get to know Generation Z.

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Association Brain Food Weekly: 1.26.18

Reid All About it

4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018. Insiders’ Conversation into the Technologies Driving Results.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools.