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4 ways to attract younger members

Association Success

By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. Often in associations, it takes years of volunteering, whether on committees, event task forces, or advisory councils, to rise to a position of authority.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. While sexual harassment typically involves employees, actions by volunteers, including officers, directors, and committee members, also may cause problems. Make Your Marketing Technology Resolutions for 2018.

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Foresight Focus: Artificial Intelligence

Association Adviser

Here is the topline finding: “Overall, and despite the downsides they fear, 63% of respondents in this canvassing said they are hopeful that most individuals will be mostly better off in 2030, and 37% said people will not be better off.”.

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