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Association Brain Food: 4.22.22

Reid All About it

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. This research measures the effectiveness of various elements of new member onboarding, orientation and welcoming programs, and the survey report is more helpful than most.

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Association Brain Food: 4.15.22

Reid All About it

Generating Year-Round Revenue with Meeting Data. Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Presenters: Joel Resnik, Chief Revenue Officer, Gather Voices. More info/register. Thu 4/21 at 11 a.m. 1 CMP credit. More info/register. Host: PCMA. CAE credits.

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Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Membership Marketing Response Rates by State. South Dakota.