How Associations Are Telling Their Stories
Associations Now
JULY 23, 2015
Through its “Someday Is Today” campaign, the group aimed to paint a more cohesive picture of what it does as an organization—working to cure blood cancers—so that when people donated to its various campaigns they would attribute it to LLS. “We Have advice on how to tell an organization’s story? Not a Rebrand, But ….
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