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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies. It’s only a matter of time before LinkedIn Learning comes knocking in your market.