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Thought Leaders Blaze Trails of Discovery and Engagement

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But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Here’s one significant challenge.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Sponsored educational programs. Rethinking non-dues revenue: from products to partnerships.

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