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National Park Foundation Campaign Targets Younger Generation of Park Goers

Associations Now

Ahead of next year’s centennial celebration for the National Park Service, the National Park Foundation—the official nonprofit partner of NPS—is busy drumming up attention for America’s natural wonders. Specifically, NPF wants tech-savvy millennials to get back in touch with the great outdoors.

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What Smart Associations Do Differently

Association Adviser

A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. Donovan and Levitz share more insights about reaching millennials via mobile in today’s issue. No surprise there.

Texas 60
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What Associations Need to Know About Technology

Association Adviser

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Fara Francis, chief information officer of Associated General Contractors of America (AGC), said she agrees with the numbers above.