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Boost Your Brand by Taking a Stand

Associations Now

Earlier this month, Nike dominated social media with its new “ Dream Crazy ” advertisement featuring Colin Kaepernick, the NFL player who last year drew worldwide attention for “taking a knee” during the national anthem to protest racial injustice. And, it is paying off in a big way.

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Monday Buzz: Shift the Focus of Your Year-End Fundraising Campaign

Associations Now

Many organizations make their end-of-the-year campaigns all about them. Renee Thompson, director of philanthropy for the Second Harvest Food Bank of Middle Tennessee , decided to change up how the organization reaches out to some of its most important donors this year. But what if you focused on donors instead? Other Good Reads.