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Boost Your Brand by Taking a Stand

Associations Now

Earlier this month, Nike dominated social media with its new “ Dream Crazy ” advertisement featuring Colin Kaepernick, the NFL player who last year drew worldwide attention for “taking a knee” during the national anthem to protest racial injustice.

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Construction Groups Set Out to Fill Industry’s Skills Gap

Associations Now

A group of construction-related associations in Tennessee has launched an initiative to encourage young people to pursue careers in the industry and to fill its thinning ranks. The good news: Construction is booming in Tennessee. The problem has been exacerbated by the recession and a lack of interest from young people.

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Monday Buzz: Shift the Focus of Your Year-End Fundraising Campaign

Associations Now

Renee Thompson, director of philanthropy for the Second Harvest Food Bank of Middle Tennessee , decided to change up how the organization reaches out to some of its most important donors this year. contributor Murray Newlands on how to use social media to get them to help your cause. Other Good Reads.