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Association Brain Food Weekly: 5.7.21

Reid All About it

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

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Grow Globally: Finding Ways to Reach New Customers and Members

GlowGlobally

Avinash Chandarana and Nikki Walker from MCI facilitated the annual CESSE Management Institute at the CESSE Annual Meeting this week in Louisville. Locally Relevant Marketing & Communication to Build Your Brand & Enhance Customer Value. Reaching Out To Global Markets Through Meetings & Events.