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Knight Foundation Launches The Giving Day Play Book

Beth Kanter

Today, Knight Foundation published a new Giving Day Playbook , which breaks down the whole process from Day One of planning to launch and post-campaign analysis. But they don’t have to be. Some Giving Days are single days, others last a week or even a month. There is no one “right” or ideal structure for a Giving Day.

Miami 28
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Ahead of Give Local America, 7 trends in Giving Days

Beth Kanter

And the analysis showed that nonprofits aren’t just getting new donors. But The Miami Foundation and Boulder an increase in participating nonprofits and overall amount raised. Give to the Max helped achieve that this year by reaching out to commuters on buses and trains, a new audiences for the nonprofits and the Giving Day.

America 28