Analysis, Milwaukee and Recruitment

Don’t Forget Your Members are People

Associations Now

SEPTEMBER 11, 2013

The data-capture and -analysis capabilities of AMS’s are a growing and exciting subject for membership professionals, but there’s at least one potential pitfall: In the quest to better understand your members through data, it’s easy to forget that real people live behind those numbers in your AMS. . Here’s why.

Milwaukee

Milwaukee Wisconsin Analysis Member Engagement

A Lesson in Membership Marketing From Our National Pastime

Associations Now

JULY 29, 2015

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?

Marketing

Marketing Milwaukee Survey Analysis

Association Universe

Don’t Forget Your Members are People

A Lesson in Membership Marketing From Our National Pastime

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