article thumbnail

Transforming Nonprofit Staff Into Champions on Social

Beth Kanter

Many nonprofits have limited capacity and staff resources when it comes to implementing marketing and communications strategy, especially social media. It expands your organization’s social footprint and presence beyond what the lone communications director or marketing team is capable of reaching on their own.

article thumbnail

Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth Kanter

All of these organizations were, of course, very well aware that the decision would be announced, but did not know what the ultimate decision would be. Nonetheless, it would provide a window of opportunity to share content and messages through all communications channels as well as social media. 1) Be Flexible and Keep It Simple.