Association Management Case Study Houston Products 
SCD Group
JUNE 22, 2015
Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club.
GlowGlobally
FEBRUARY 6, 2008
global association strategy, regional planning and local infrastructure to grow your business. « From Mega Trends to Association Trends to Meeting Trends. As MCIs Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Product Mgmt (13). Association Management.
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